Plywood and timber products · 2023

Alyazji WoodIntermob 2023

A timber and panel supplier's stand where the material on sale is also the material the stand is made of.

Client
Alyazji Wood
Fair
Intermob 2023
Location
Istanbul, Turkey
Stand area
80 m²

The stand as built

Alyazji Wood — Intermob 2023

There is one argument available to a timber supplier that no other exhibitor at the fair can make: build the stand out of the product. Everything a visitor touches is then a sample, and the claim about quality is demonstrated rather than printed.

That is what this stand does. Panels and plywood are used structurally and left visible, with the edges — where a panel actually shows its quality — deliberately exposed rather than capped. Collection display and a customer area sit inside the same construction, so the stand reads as one material study rather than a frame with product hung on it.

What we did

  • Stand built from the product it sells
  • Panel edges exposed, where quality is actually judged
  • Collection display and customer area inside one construction
  • Lighting set to show grain and surface rather than flatten it

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