Alyazji Wood, Intermob 2023
A timber and panel supplier's stand where the material on sale is also the material the stand is made of.
- Client
- Alyazji Wood
- Fair
- Intermob 2023
- Year
- 2023
- Location
- Istanbul, Turkey
- Sector
- Plywood and timber products
- Stand area
- 80 m²
There is one argument available to a timber supplier that no other exhibitor at the fair can make: build the stand out of the product. Everything a visitor touches is then a sample, and the claim about quality is demonstrated rather than printed.
That is what this stand does. Panels and plywood are used structurally and left visible, with the edges — where a panel actually shows its quality — deliberately exposed rather than capped. Collection display and a customer area sit inside the same construction, so the stand reads as one material study rather than a frame with product hung on it.
What we did
- Stand built from the product it sells
- Panel edges exposed, where quality is actually judged
- Collection display and customer area inside one construction
- Lighting set to show grain and surface rather than flatten it
