
Moniesta — Toromanlar Mobilya, Istanbul Furniture Fair 2026
A table and chair manufacturer's stand built around live assembly demonstrations, with the modular system itself on show.
- Client
- Moniesta — Toromanlar Mobilya
- Fair
- Istanbul Furniture Fair 2026
- Year
- 2026
- Location
- Istanbul, Turkey
- Sector
- Tables and seating
- Stand area
- 140 m²
Moniesta manufactures tables and chairs whose selling point is the mechanism — how the parts go together, how a table extends, how a frame is fixed. A stand that only displays finished furniture hides exactly the thing the buyer is there to evaluate.
So the plot was planned around demonstration rather than display: an open area where a piece could be assembled in front of a visitor, with the surrounding layout keeping sightlines to it clear from the aisle. The rest of the range sits behind that focal point in flexible configurations, which also let the client rearrange the stand between trade days without calling anyone in.
What we did
- Open demonstration area for live assembly, visible from the aisle
- Flexible configuration the client could rearrange between show days
- Modular system used as an exhibit, not hidden inside the product
- Design, production, installation and dismantling handled by us



