Carpet and floor coverings · 2026
Callavi Halı — ICFE Istanbul Carpet & Flooring Expo 2026
A shared plot for two brands: one design language across the stand, but each brand keeps its own display area and identity.
- Client
- Callavi Halı
- Fair
- ICFE Istanbul Carpet & Flooring Expo 2026
- Location
- Istanbul, Turkey
- Stand area
- 150 m²
The stand as built
Two brands on one plot is a brief that goes wrong in a predictable way: either the stand reads as one company and the weaker brand disappears, or each half is designed separately and the result looks like a partition wall. Neither is what the client is paying for.
The answer here was a single structure and a single lighting scheme — so from the aisle it reads as one considered stand — with each brand given its own display wall, its own approach and its own sightline into the plot. Carpet is also an unusually demanding product to light: it is judged on pile and colour depth, both of which die under flat, even illumination, so the lighting was planned for raking light across the samples rather than a uniform wash.
What we did
- One structure and one lighting scheme across two brands
- Separate display wall and entry sightline per brand
- Raking light planned for pile and colour depth, not a flat wash
- Sample walls set at handling height
A stand like this for your fair
Tell us the fair, the plot size and how many sides are open. You get a design proposal and a real price; the survey and the 3D design cost nothing.
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Tell us your fair and your plot
You get a design proposal and a real price. The survey and the 3D design cost nothing.