Carpet and floor coverings · 2025
Atmax · TMEX · Campen — ICFE Istanbul Carpet & Flooring Expo 2025
Three companies on one plot, each with its own display wall, held together by a single structure and one lighting scheme.
- Client
- Atmax · TMEX · Campen
- Fair
- ICFE Istanbul Carpet & Flooring Expo 2025
- Location
- Istanbul, Turkey
- Stand area
- 80 m²
The stand as built
Three brands sharing a plot multiplies the problem that two brands create. Every additional partner adds a claim on the frontage, a claim on the meeting space and a claim on the signage hierarchy, and the usual result is a stand that looks like a compromise between three briefs.
It was resolved structurally rather than diplomatically: one construction, one lighting scheme and one material palette across the whole plot, with each company given an equal display wall and equal visibility from the aisle. Shared functions — circulation, storage, meeting space — were built once and used by all three, which is also what made three brands affordable on a plot that would otherwise have been tight for two.
What we did
- One construction and lighting scheme across three brands
- Equal display wall and aisle visibility for each company
- Circulation, storage and meeting space built once and shared
- Signage hierarchy agreed before production, not on site
A stand like this for your fair
Tell us the fair, the plot size and how many sides are open. You get a design proposal and a real price; the survey and the 3D design cost nothing.
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Tell us your fair and your plot
You get a design proposal and a real price. The survey and the 3D design cost nothing.