Industrial automation · 2024

KontsisWIN Eurasia 2024

A 30 m² industrial-automation stand: a boutique footprint with a closed meeting area, sample storage and soft lighting.

Client
Kontsis
Fair
WIN Eurasia 2024
Location
Istanbul, Turkey
Stand area
30 m²

The stand as built

Kontsis — WIN Eurasia 2024
Kontsis — WIN Eurasia 2024
Kontsis — WIN Eurasia 2024
Kontsis — WIN Eurasia 2024
Kontsis — WIN Eurasia 2024

WIN Eurasia is an engineering fair, and engineering buyers do not close on the aisle. The commercial value of a small plot there is almost entirely in whether a serious conversation can happen on it — which means the hard question is how to fit a meeting area into 30 m² without losing the frontage that brings people in.

The plot was split roughly in half: an open technical frontage, and a closed meeting area behind it with its own storage for samples and documents. Lighting was kept soft rather than bright, which is unusual for an industrial stand and deliberate — the surrounding hall is loud and hard, and a quieter light level is what makes a visitor willing to sit down.

What we did

  • Closed meeting area fitted into a 30 m² plot
  • Open technical frontage kept for aisle traffic
  • Sample and document storage designed in
  • Softer lighting than the surrounding hall, on purpose

A stand like this for your fair

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