Kontsis, WIN Eurasia 2024
A 30 m² industrial-automation stand: a boutique footprint with a closed meeting area, sample storage and soft lighting.
- Client
- Kontsis
- Fair
- WIN Eurasia 2024
- Year
- 2024
- Location
- Istanbul, Turkey
- Sector
- Industrial automation
- Stand area
- 30 m²
WIN Eurasia is an engineering fair, and engineering buyers do not close on the aisle. The commercial value of a small plot there is almost entirely in whether a serious conversation can happen on it — which means the hard question is how to fit a meeting area into 30 m² without losing the frontage that brings people in.
The plot was split roughly in half: an open technical frontage, and a closed meeting area behind it with its own storage for samples and documents. Lighting was kept soft rather than bright, which is unusual for an industrial stand and deliberate — the surrounding hall is loud and hard, and a quieter light level is what makes a visitor willing to sit down.
What we did
- Closed meeting area fitted into a 30 m² plot
- Open technical frontage kept for aisle traffic
- Sample and document storage designed in
- Softer lighting than the surrounding hall, on purpose
