Furniture accessories · 2023
Nisa Aksesuar — IMOB Istanbul Furniture Fair 2023
A premium timber build with a VIP lounge set back from the display area, so buyer meetings are not held in the traffic.
- Client
- Nisa Aksesuar
- Fair
- IMOB Istanbul Furniture Fair 2023
- Location
- Istanbul, Turkey
- Stand area
- 120 m²
The stand as built
The commercial logic of a lounge on a trade stand is simple: the visitors worth the most are the ones who stay longest, and nobody stays long standing in a corridor. The design question is where to put it without turning the frontage into a wall.
Here the lounge sits behind the display, reached through the plot rather than off the aisle, so a visitor passes the product on the way in and again on the way out. The build is premium timber throughout — solid construction, sprayed and veneered surfaces — with mood lighting rather than retail-level brightness in the seated area, which is a small decision that changes how long a conversation lasts.
What we did
- VIP lounge set behind the display, reached through the plot
- Visitors pass the product going in and coming out
- Premium timber construction with sprayed and veneered surfaces
- Lower, warmer light in the seated area than on the frontage
A stand like this for your fair
Tell us the fair, the plot size and how many sides are open. You get a design proposal and a real price; the survey and the 3D design cost nothing.
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Tell us your fair and your plot
You get a design proposal and a real price. The survey and the 3D design cost nothing.