Novussi Outdoor Furniture, Istanbul Furniture Fair 2025

Outdoor furniture has a specific problem indoors. A lounge set on a bare exhibition floor under hall lighting reads as smaller and cheaper than it is, because the eye has no context for scale and the finish loses the depth it has in daylight.

So the plot was built as garden situations rather than a display floor: ground treatments, planting and defined outdoor rooms, with the furniture placed in them the way it would be placed on a terrace. Product experience zones let visitors sit rather than look, which for this category is where the decision actually happens — outdoor seating is bought by feel far more than by specification.