Garden and outdoor furniture · 2025
Novussi Outdoor Furniture — Istanbul Furniture Fair 2025
Outdoor furniture shown in outdoor settings: garden situations built inside the hall rather than product lined up on a floor.
- Client
- Novussi Outdoor Furniture
- Fair
- Istanbul Furniture Fair 2025
- Location
- Istanbul, Turkey
- Stand area
- 120 m²
The stand as built
Outdoor furniture has a specific problem indoors. A lounge set on a bare exhibition floor under hall lighting reads as smaller and cheaper than it is, because the eye has no context for scale and the finish loses the depth it has in daylight.
So the plot was built as garden situations rather than a display floor: ground treatments, planting and defined outdoor rooms, with the furniture placed in them the way it would be placed on a terrace. Product experience zones let visitors sit rather than look, which for this category is where the decision actually happens — outdoor seating is bought by feel far more than by specification.
What we did
- Garden situations built in the hall, not a display floor
- Ground treatment and planting used to give the product scale
- Seating placed to be used, not roped off
- Natural materials integrated into the structure
A stand like this for your fair
Tell us the fair, the plot size and how many sides are open. You get a design proposal and a real price; the survey and the 3D design cost nothing.
Request a quoteOther projects
Tell us your fair and your plot
You get a design proposal and a real price. The survey and the 3D design cost nothing.