Furniture and furniture accessories · 2024
Furax — Beraat Aksesuar — Istanbul Furniture Fair 2024
Handwork put on display: a stand designed around visible craft detail rather than hiding the making behind finished surfaces.
- Client
- Furax — Beraat Aksesuar
- Fair
- Istanbul Furniture Fair 2024
- Location
- Istanbul, Turkey
- Stand area
- 154 m²
The stand as built
The first of three stands we have built for this client. The brief here was a synthesis of traditional and modern — a claim almost every furniture brand makes, and one that usually ends up as a decorative motif applied to an otherwise ordinary stand.
It was handled as a construction question instead. Where the product carries handwork, the display brings the visitor close enough to see it: lower plinths, tighter viewing distances, and light angled to pick up edge detail rather than flatten it. The stand's own carpentry was left legible for the same reason — on a stand about craft, hiding all the joinery would have argued against the product.
What we did
- Viewing distances set so handwork is actually visible
- Light angled to pick up edge detail rather than flatten it
- Stand carpentry left legible, consistent with the claim
- Traditional and modern handled in construction, not as a motif
A stand like this for your fair
Tell us the fair, the plot size and how many sides are open. You get a design proposal and a real price; the survey and the 3D design cost nothing.
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Tell us your fair and your plot
You get a design proposal and a real price. The survey and the 3D design cost nothing.