Furax — Beraat Aksesuar, Istanbul Furniture Fair 2024

The first of three stands we have built for this client. The brief here was a synthesis of traditional and modern — a claim almost every furniture brand makes, and one that usually ends up as a decorative motif applied to an otherwise ordinary stand.

It was handled as a construction question instead. Where the product carries handwork, the display brings the visitor close enough to see it: lower plinths, tighter viewing distances, and light angled to pick up edge detail rather than flatten it. The stand's own carpentry was left legible for the same reason — on a stand about craft, hiding all the joinery would have argued against the product.