Furniture and furniture accessories · 2025
Furax — Beraat Aksesuar — Istanbul Furniture Fair 2025
A furniture and accessory manufacturer's stand with dedicated product-testing zones and a consultation corner off the main aisle.
- Client
- Furax — Beraat Aksesuar
- Fair
- Istanbul Furniture Fair 2025
- Location
- Istanbul, Turkey
- Stand area
- 154 m²
The stand as built
Furax exhibits a range where the accessories matter as much as the furniture, which creates a layout problem: put everything on the frontage and the small items are lost; put the small items behind and nobody walks in to find them.
The plot was zoned instead. The frontage carries the pieces that stop someone from ten metres away; behind it, testing zones let a visitor actually sit down, open a drawer and try a mechanism; and a consultation corner sits off the main circulation so a buyer conversation is not held in a stream of passing traffic. At this scale the storage and the service route matter as much as the front elevation — both were built into the structure rather than added around it.
What we did
- Zoned plot: frontage, product testing, consultation corner
- Consultation area off the main circulation, not in the traffic
- Storage and service route built into the structure
- Accessories given their own display rather than filling gaps
A stand like this for your fair
Tell us the fair, the plot size and how many sides are open. You get a design proposal and a real price; the survey and the 3D design cost nothing.
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You get a design proposal and a real price. The survey and the 3D design cost nothing.