Furax — Beraat Aksesuar, Istanbul Furniture Fair 2025

Furax exhibits a range where the accessories matter as much as the furniture, which creates a layout problem: put everything on the frontage and the small items are lost; put the small items behind and nobody walks in to find them.

The plot was zoned instead. The frontage carries the pieces that stop someone from ten metres away; behind it, testing zones let a visitor actually sit down, open a drawer and try a mechanism; and a consultation corner sits off the main circulation so a buyer conversation is not held in a stream of passing traffic. At this scale the storage and the service route matter as much as the front elevation — both were built into the structure rather than added around it.