Furax — Beraat Aksesuar, Istanbul Furniture Fair 2026

This is the client's second stand with us, and the brief moved on from the first. Rather than zoning the plot by product category, the 2026 stand was staged as a showroom: complete settings a visitor walks through, with the accessories in place on the furniture instead of on a separate shelf.

That is a harder stand to build than it looks. Settings only read as settings if the circulation is generous enough to walk between them and the surfaces are finished to the standard of a real interior — a joint that would pass on a display plinth does not pass on a table a buyer leans on. It also gives the client something a category layout cannot: an obvious answer to "what does this look like in my showroom".