Sergi Mobilya, Istanbul Furniture Fair 2025
A 200 m² plot given an open, high-traffic layout so visitors could walk the collection instead of viewing it from the aisle.
- Client
- Sergi Mobilya
- Fair
- Istanbul Furniture Fair 2025
- Year
- 2025
- Location
- Istanbul, Turkey
- Sector
- Furniture
- Stand area
- 200 m²
Two hundred square metres is enough space to make the opposite mistake from a small stand: instead of cramming, you can over-build and end up with a wall that visitors read as a boundary. At this size the decision that matters is how many ways in there are.
The layout was kept deliberately open, with several entry points rather than one frontage, so the stand behaves like a route through the collection rather than a shopfront to be viewed from outside. Depth was handled with lighting and level changes instead of partitions, which keeps the whole plot legible from the aisle while still giving the furniture defined places to sit.
What we did
- Multiple entry points instead of a single frontage
- Depth handled with lighting and levels rather than partitions
- Whole plot legible from the aisle at 200 m²
- Route through the collection, not a shopfront
